ASOS.com released Curves line today

I have always been a fan of ASOS.com - shopping religiously on the website, so I was quite delighted to see that they launched a curve line...

However, and I am a curvy one too - though not size 20,

I was disappointed by how unflattering the curve line is, and the model looks positively lifeless, really - it looks like maternity wear and not fashionable at all - for curvy women to look good they need tailoring and shape - not draping cloth everywhere! I question if the person who styled this even understands what its like to have curves,

Further choice of materials seem bizzarre, to hide things you dont like, blends like cotton rayon nylon tend to be a better choice, and also - this is the market that would love sweater knits the most as opposed to jersey for figure loving shapes and non frumpy looks.

You want to elongate the body - stripes across the body do nothing for a curvy woman! it only makes them look fatter - I am curious as to the research put into this.

Regardless, nice to see a brand move into the curvy market - but please for next season bring out some flattering tailoring!!!

xxxx

Sheeana